Portfolio
Here are some examples of my copywriting and editing. If you have any questions, want to see more, or would like hard copies, just get in touch.
Making the invisible visible
Your Manchester Magazine
Invisible (Manchester) supports ex-homeless people by training them to give tours of their city, arming them with the confidence and skills they need to turn their life around. Here, I tell the story of Alice, a driven young graduate who set up the organisation, and Danny, who has benefited from the fantastic work they do.
It's Time: Your guide to arriving at Manchester
The University of Manchester
I was commissioned to write friendly and engaging copy to build a sense of excitement for new students at The University of Manchester, while clearly and concisely giving them important information about actions they need to take when arriving on campus and registering as a student.
Equality for a new age
The School of Social Sciences Magazine, The University of Manchester
One of 17 features I wrote for a series of research magazines across the Faculty of Humanities on topics ranging from radicalisation to meat consumption and special educational needs, this piece highlights the effects of an ageing population on modern society. I interviewed Professor Debora Price about the research she's leading to address the challenge of this shifting demographic worldwide.
Big numbers, real lives
The University of Manchester Magazine
Showcasing The University of Manchester’s ambitious social responsibility initiatives, this feature illustrates the meaningful impact through real-life stories of the individuals affected. Only by hearing how lives have really changed, can we appreciate the full force of the University’s social conscience and commitment to the local community.
My Manchester
The University of Manchester
I led the development of this brand new publication – merging and re-writing the content to two previous publications in order to create one comprehensive guide to student life and accommodation. The new content was presented in a snappy, visual and informal style, in order to emphasise key information and support prospective students through the decision-making process.
Tired of Targeted Ads?
Running in Heels
Ever been annoyed by targeted ads that aren’t relevant to you? Odds are you have, and for most, it is just an annoyance. But what if it could cause harm? I discuss how an outdated, sexist stereotype of women is emerging through online advertising, and how it could be shaping how we view ourselves, our ambitions and expectations.
Celebrating 70 years of discovery at Jodrell Bank, this was the lead feature in the Spring 2016 issue of The University of Manchester Magazine, which is circulated to a very broad audience including alumni, funders, industry leaders and staff. I undertook research into the science and history behind the article, conducted interviews, wrote and edited the piece.
A journey into the unknown
The University of Manchester Magazine
Good luck postcard campaign
The University of Manchester
Part of an integrated social media campaign, these fun, personalised postcards were sent to A-level students ahead of their exams. I came up with the concept of using illustrations of lucky charms from across the world, and wrote supporting light-hearted copy to meet the brief of building a sense of excitement, encouraging students to study hard and secure their place at Manchester.
Undergraduate prospectus 2016
The University of Manchester
This flagship publication from The University of Manchester provides key information and acts as a shop window for applicants, their parents and teachers. It covers key selling points and distinctive features of student life at Manchester, as well as details of the courses offered. I was responsible for editing this substantial publication, and was part of the copywriting team.
A Family Companion
ACT (now Together for Short Lives)
This publication is for parents of children with life-limiting and life-threatening conditions, to help them understand what should happen throughout their child’s care. The copy was based on information written for healthcare professionals, and my task was to re-write it into something that was accessible to non-experts, sensitive to the emotions of the audience, and easy to digest at a difficult time.
A Guide to End of Life Care
Together for Short Lives
This publication was one of several technical guides for children’s palliative care professionals that I edited for Together for Short Lives. I had to get to grips with very niche information, ensure copy was written in a clear and systematic manner, and guarantee consistency and accuracy throughout the publication, as any error or room for misunderstanding could affect a child’s care or comfort.